SCAMDALOUS Officially Launches on Snapchat

We know, we know.... It's been a while since you last heard from us. But Trade Secrets is back and better than ever! At lot has happened since we were last in your inbox — with our creators, with brands, with our content and with us. So, we wanted to ramp Trade Secrets back up as a way to share all the exciting things Bullish has been up to and what we're planning next.

Here's a preview of what's what come. We're excited to have you all along for the ride!

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A new guide for creators and brands looking to get an edge in what they do best. 

With over 100 campaigns under our belt and an influential creator network reaching over 35 million followers, we've learned a thing or two about growing on socials, making content, monetizing, capitalizing on trending topics, establishing best practices, and beyond. There’s no gatekeeping here — we’re revealing the secret sauce to stay ahead and stand out from your mutuals. 

In this edition of the newsletter, we're excited to dive into the announcement of Bullish Studio's series SCAMDALOUS officially launching on Snapchat Discover. 

Bullish Studio Series SCAMDALOUS Launches on Snapchat Discover

Bullish Studio is excited to announce the debut of Scamdalous, starring New York comedienne Serena Shahidi, on Snapchat Discover.

We are thankful to Snapchat for giving us the opportunity to grow this series — which originally began on TikTok — and bring it to an audience of over 10 million Snapchat Discover viewers per month. 

In this series, anyone is fair game to Scamdalous host and TikTok icon Serena Shahidi (famously @glamdemon2004) — from fraudsters, swindlers, scammers, girlbosses, and everyone in between. Serena dishes on every fabulous scam of the most scintillating hucksters and their not so fabulous consequences, including big names like Anna Delvey, Billy McFarland, Charles Ponzi, and Elizabeth Holmes. 

We even launched an Instagram filter to see what scammer you are here. Share with friends and tag @bullishrippers so we can see who you got! 

There were over 428 million Snapchat users globally in 2021. And just this past year, over 80% of the US Gen Z Population watched a Snap Original. Snapchat is creating a place for loyal communities like Serena’s to engage with topics and stories they care about. And it turns out, people aren’t just hooked on true crime stories. They’re crazy invested in the true stories of fraudsters and scammers.

As seen with shows like Inventing Anna, The Dropout, and The Tinder Swindler – scammers and their salacious stories are all over our news, streaming shows, and social media feeds. We’re craving juicy stories about greed, money, and the people who go to great lengths for it. Snapchat is the perfect spot for Serena to deliver. In Scamdalous’ premiere episode, Serena dives into the life (and scams) of infamous big pharma bro Martin Shkreli.

Bullish Studio is excited to join the likes of VICE, Cosmo, The Wall Street Journal, and BuzzFeed, publishing on a regular weekly cadence. Don’t miss the next episode of Scamdalous! Click here to subscribe to Scamdalous on Snapchat or scan the QR code below. 

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